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Leadership
#1 Reason why marketing is not at the C-table Marketing receives little respect because all too often it is seen as a money pit. Money goes in, and nobody knows what comes out. Marketing is quickly dismissed as an after-thought. This hurts. Marketing is a strategic play by design and deserves to be in the...
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Who Are Millennials? While no precise date is set, millennials are considered to be born between 1982 and 2005. Rather than age, it’s the trending behavior which identifies the group. Millennials have developed work characteristics and tendencies from doting parents, structured lives, and contact with diverse people. They have been pampered and have grown up...
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Introduction In my MBA program we read a few books (huge understatement).  Many were good, some are still on my shelves, but one is frequently picked up. Leadership: Theory and Practice by Peter G. Northouse
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My father is serving an eighteen month mission to the people of Malaysia. He recently sent me this email: In our career workshop class the students have the assignment of getting the skills from someone who knows of the job they are seeking.  We have one student who wants to be a programmer.  We do...
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Monopoly® is the best-selling board game in the world, having sold over 250 million sets, in over 103 countries, and 5,120,000,000 little green houses. (source: hasbro.com) So, today’s analogy is no stretch of the imagination when I relate the play of the game to the strategy of businesses. Take a look at the following styles:...
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