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communication
#1 Reason why marketing is not at the C-table Marketing receives little respect because all too often it is seen as a money pit. Money goes in, and nobody knows what comes out. Marketing is quickly dismissed as an after-thought. This hurts. Marketing is a strategic play by design and deserves to be in the...
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A Study of Habits Dwelling on some introspection a while back, I realized one of my most common behaviors has slightly changed over the years, and I became determined to discover why. Over the course of several weeks, I utilized empirical research methodologies to arrive at certain conclusions that shed some light on the subtlety...
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Lesson 1: Pay Attention Any parent can easily relate how demanding kids are for attention. My daughter will dive into a continuous chant of “daddy,” repeated perfectly every three seconds until my full, undivided attention is offered. Typically I found myself doing my best to ignore the chant, until recently. One evening, after a good...
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