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Marketing
#1 Reason why marketing is not at the C-table Marketing receives little respect because all too often it is seen as a money pit. Money goes in, and nobody knows what comes out. Marketing is quickly dismissed as an after-thought. This hurts. Marketing is a strategic play by design and deserves to be in the...
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Video marketing is a huge piece of successfully reaching your audience today. They say that 88% of Internet users watch videos every month, and those same users watch on average, 2.5 hours a month. As director of Product Strategy, I took on the duel role of product management and product marketing manager. When we finished...
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Granted, I’m going to be a little harsh in this next blog, and it’s just an opinion, but I think the marketing company for the Nissan Leaf should be fired (not really). Overall the campaign for the Leaf has gone quite well, and they’ve received the press / results they wanted. But to be honest, I...
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