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#1 Reason why marketing is not at the C-table Marketing receives little respect because all too often it is seen as a money pit. Money goes in, and nobody knows what comes out. Marketing is quickly dismissed as an after-thought. This hurts. Marketing is a strategic play by design and deserves to be in the...
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Who Are Millennials? While no precise date is set, millennials are considered to be born between 1982 and 2005. Rather than age, it’s the trending behavior which identifies the group. Millennials have developed work characteristics and tendencies from doting parents, structured lives, and contact with diverse people. They have been pampered and have grown up...
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My wife calls it, “My favorite day of the entire year.” The Festival of Trees is a charity event to benefit Primary Children’s Hospital. Every penny (100%) of the money raised at the event goes to the hospital.
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A Study of Habits Dwelling on some introspection a while back, I realized one of my most common behaviors has slightly changed over the years, and I became determined to discover why. Over the course of several weeks, I utilized empirical research methodologies to arrive at certain conclusions that shed some light on the subtlety...
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Introduction In my MBA program we read a few books (huge understatement).  Many were good, some are still on my shelves, but one is frequently picked up. Leadership: Theory and Practice by Peter G. Northouse
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My father is serving an eighteen month mission to the people of Malaysia. He recently sent me this email: In our career workshop class the students have the assignment of getting the skills from someone who knows of the job they are seeking.  We have one student who wants to be a programmer.  We do...
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The Difference between losing and being a loser The other day my six-year-old daughter and I engaged in a game of indoor soccer in our basement. It was competitive and fun, and ultimately I came out the victor 5-4. When we finished, she stated, “we both won.” I told her, “no” that I won and...
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When Perceptions exceed Expectations! What does it take to “delight a customer” these days? Well, it’s outlined in the Expectation Confirmation Theory which says: expectations, coupled with perceived performance, lead to post-purchase satisfaction. This effect is mediated through positive or negative disconfirmation between expectations and performance. If a product outperforms expectations (positive disconfirmation) post-purchase satisfaction will...
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SALT LAKE CITY, UT – At the yearly Festival of Trees event, you’ve likely seen the enormous and extravagant backyard playhouses being auctioned. Just like with the Christmas trees, quilts, and many other items donated to this event, the playhouses have a story. One such story comes from the father-daughter team of John Sparks and...
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Monopoly® is the best-selling board game in the world, having sold over 250 million sets, in over 103 countries, and 5,120,000,000 little green houses. (source: hasbro.com) So, today’s analogy is no stretch of the imagination when I relate the play of the game to the strategy of businesses. Take a look at the following styles:...
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