DAVID’S BUSINESS READING LIST

Enjoy the list, and call me when you've finished a couple and we can be frustrated together. 

The Illusive Marketing Engine

#1 Reason why marketing is not at the C-table Marketing receives little respect because all too often it is seen as a money pit. Money goes in, and nobody knows what comes out. Marketing is quickly dismissed as an after-thought. This hurts. Marketing is a strategic play by design and deserves to be in the...

Millennial Leadership

Who Are Millennials? While no precise date is set, millennials are considered to be born between 1982 and 2005. Rather than age, it’s the trending behavior which identifies the group. Millennials have developed work characteristics and tendencies from doting parents, structured lives, and contact with diverse people. They have been pampered and have grown up...

2014 Festival of Trees

My wife calls it, “My favorite day of the entire year.” The Festival of Trees is a charity event to benefit Primary Children’s Hospital. Every penny (100%) of the money raised at the event goes to the hospital.

Apple Product Release(s) & Our Habitual Behaviors

A Study of Habits Dwelling on some introspection a while back, I realized one of my most common behaviors has slightly changed over the years, and I became determined to discover why. Over the course of several weeks, I utilized empirical research methodologies to arrive at certain conclusions that shed some light on the subtlety...

Leadership

Introduction In my MBA program we read a few books (huge understatement).  Many were good, some are still on my shelves, but one is frequently picked up. Leadership: Theory and Practice by Peter G. Northouse

10 Skills of a Programmer

My father is serving an eighteen month mission to the people of Malaysia. He recently sent me this email: In our career workshop class the students have the assignment of getting the skills from someone who knows of the job they are seeking.  We have one student who wants to be a programmer.  We do...

On Losing and Being a Loser

The Difference between losing and being a loser The other day my six-year-old daughter and I engaged in a game of indoor soccer in our basement. It was competitive and fun, and ultimately I came out the victor 5-4. When we finished, she stated, “we both won.” I told her, “no” that I won and...

Gunther’s Comfort Air

When Perceptions exceed Expectations! What does it take to “delight a customer” these days? Well, it’s outlined in the Expectation Confirmation Theory which says: expectations, coupled with perceived performance, lead to post-purchase satisfaction. This effect is mediated through positive or negative disconfirmation between expectations and performance. If a product outperforms expectations (positive disconfirmation) post-purchase satisfaction will...

Sunroc Building Materials & W.W. Clyde & Co. Donate to a Festival of Trees Playhouse

SALT LAKE CITY, UT – At the yearly Festival of Trees event, you’ve likely seen the enormous and extravagant backyard playhouses being auctioned. Just like with the Christmas trees, quilts, and many other items donated to this event, the playhouses have a story. One such story comes from the father-daughter team of John Sparks and...

Which Monopoly® Player is your Business?

Monopoly® is the best-selling board game in the world, having sold over 250 million sets, in over 103 countries, and 5,120,000,000 little green houses. (source: hasbro.com) So, today’s analogy is no stretch of the imagination when I relate the play of the game to the strategy of businesses. Take a look at the following styles:...

Love is the Killer App

Introduction This review is very different. In this review, I simply invite you to become apart of a club with the focus of building the skills and opportunities as discussed in this book! Come, I personally invite you to become a LoveCat!

The E Myth Revisited

Introduction The first book I have chosen to write about is the first business book I ever read. The book was introduced to me in college in an entrepreneurial seminar class. Interestingly enough, I reference it to this day, so I feel its a good starting point. Scoring Criteria [5 star] [tabs tab1=”Readability” tab2=”M.Factor” tab3=”N.Factor”...

Thai Evergreen

My first recommendation is my new found Thai restaurant in Orem, UT. Thai Evergreen Why the Recommendation After living in Thailand for almost a year, our family grew to love the people, culture and food. Since our return, it seems Thai food locations are popping up all over. Call it the new “Mexican Food” trend....

Baby Stroller

Baby Trend Jogging Stroller – The Navigator Suggested MSRP: $250.00 Owned: 2 years + We’ve owned this stroller for a couple of years now, and I have had enough experience with it to offer a complete review. I was recently out taking my kids on a walk when I realized I should inform others about...

The Other Side of Business Facebook

The Other Side of Business Facebook Sharply contested and debated is the concern over organizations asking for Facebook passwords during job interviews. If you haven’t read about this, you’re probably not in the business world. If so, you can read about it here: http://goo.gl/TkLJD

Video Marketing

Video marketing is a huge piece of successfully reaching your audience today. They say that 88% of Internet users watch videos every month, and those same users watch on average, 2.5 hours a month. As director of Product Strategy, I took on the duel role of product management and product marketing manager. When we finished...

Communicating with a 2-year-old – 5 Universal Lessons Everyone Should Follow

Lesson 1: Pay Attention Any parent can easily relate how demanding kids are for attention. My daughter will dive into a continuous chant of “daddy,” repeated perfectly every three seconds until my full, undivided attention is offered. Typically I found myself doing my best to ignore the chant, until recently. One evening, after a good...

Blueprint for Reload

Occasionally I write content for my company as a product marketing manager. I think, posting some of that content here will help share my portfolio and add visibility for the organization. Using blueprints to build a home didn’t start until the turn of the 20th century – they were actually first used for building large...

Carpool Lane

This weekend I let my four year old daughter play in my car while I did some yard work. Not thinking much of it, I woke up this morning in a hurry to get to work. When I got in my car, I noticed the seat-belt on the passenger side was buckled. I didn’t think anything of it, until...

Happiness

I cannot say that I am an expert on happiness – and in actuality I struggle to maintain a sense of happiness with the challenges that are currently surrounding our economy, lively hood and other external factors. But that’s just it, I am so focused on the external factors that I miss the point of how to...

Nissan Marketing Review

Granted, I’m going to be a little harsh in this next blog, and it’s just an opinion, but I think the marketing company for the Nissan Leaf should be fired (not really). Overall the campaign for the Leaf has gone quite well, and they’ve received the press / results they wanted. But to be honest, I...