“A brand is no longer what we tell the customer it is. It is what the customers tell each other it is.”

“Dissatisfaction is a symptom of ambition. It is the coal that fuels the fire.”

“Marketing can no longer tenaciously live 8 to 5. To stay competitive, your message has to perpetuate all hours of life.”

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DAVID’S BUSINESS READING LIST

Enjoy the list, and call me when you've finished a couple and we can be frustrated together. 
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The Illusive Marketing Engine

#1 Reason why marketing is not at the C-table Marketing receives little respect because all too often it is seen as a money pit. Money goes in, and nobody knows what comes out. Marketing is quickly dismissed as an after-thought. This hurts. Marketing is a strategic play by design and deserves to be in the...
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Millennial Leadership

Who Are Millennials? While no precise date is set, millennials are considered to be born between 1982 and 2005. Rather than age, it’s the trending behavior which identifies the group. Millennials have developed work characteristics and tendencies from doting parents, structured lives, and contact with diverse people. They have been pampered and have grown up...
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