“A brand is no longer what we tell the customer it is. It is what the customers tell each other it is.”

“Dissatisfaction is a symptom of ambition. It is the coal that fuels the fire.”

“Marketing can no longer tenaciously live 8 to 5. To stay competitive, your message has to perpetuate all hours of life.”

Recently on the Blog...

The Illusive Marketing Engine

#1 Reason why marketing is not at the C-table Marketing receives little respect because all too often it is seen as a money pit. Money goes in, and nobody knows what comes out. Marketing is quickly dismissed as an after-thought. This hurts. Marketing is a strategic play by design and deserves to be in the...

Millennial Leadership

Who Are Millennials? While no precise date is set, millennials are considered to be born between 1982 and 2005. Rather than age, it’s the trending behavior which identifies the group. Millennials have developed work characteristics and tendencies from doting parents, structured lives, and contact with diverse people. They have been pampered and have grown up...

2014 Festival of Trees

My wife calls it, “My favorite day of the entire year.” The Festival of Trees is a charity event to benefit Primary Children’s Hospital. Every penny (100%) of the money raised at the event goes to the hospital.